TheCall Her Daddypodcaster, 28, has announced the launch of The Unwell Network, a home for content about pop culture, lifestyle, fashion and beauty, according toVarietyandDeadline.
“We live in a world where we are inundated with content, but The Unwell Network will be the source everyone can go to for unique perspectives exploring what’s top of mind today for this generation," Cooper said in a statement, per Deadline.
Joining Cooper and Kaplan at the network are social media starsAlix EarleandMadeline Argy, whoconfirmed the newsTuesday on their respective Instagram pages.
“The world is not ready!!!” Earle, 22,wrote on Instagramalongside photos of both her and Cooper toasting to their new venture.
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Kaplan, 39, is a producer forXO Kittyand runs ACE Entertainment.
Alex Cooper.Vianney Tisseau/Variety via Getty
Vianney Tisseau/Variety via Getty
Cooper said she is looking forward to partnering with both Earle and Argy, who have a combined 14.5 million followers across both TikTok and Instagram.
“I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish,” she added.
Alix Earle.Emma McIntyre/Getty
Emma McIntyre/Getty
Moorea Mongelli, a former Studio71 executive and current president of The Unwell Network,said the group of popular hosts “will transform long form content as we know it,” according to Deadline.
“Our team is delighted to bring the Gen Z audience content tailored just for them,” Mongelli said. “I’m ready to get my hands dirty and maximize our audience and revenue through carefully calculated marketing, development, and monetization.”
source: people.com
