Molson Coors is releasing Animee , a new bloat - resistant beer targeted at women . purportedly , the brewery spent two years developing the “ light sparkling and finely filter ” beer that come in three flavors : clearly filtered , crisp rosé and zesty lemon .
I do n’t know why they bother with three different flavors since they ’ll all belike savour like vary levels of piss urine . Come on , light and sparkling ? fine filter zesty maize ? More piss or more water ? This is not beer … which , work out , is sort of the distributor point .
Animee ( a Gallic word that means enliven up ) is Molson Coor ’s effort in re - gaining the cleaning lady beer market by call on beer into something their advertizer and business strategists adopt women need . Top on that list ? Not feel bloated . It ’s undecipherable how Molson Coors carry off to turn Animee into being “ bloat - resistant”—all they specify is that the beer is less colicky — so who know how effective it ’ll be . I ’m probably not alone in thinking this will fail . [ Molson CoorsviaEater ]
Daily Newsletter
Get the in effect tech , scientific discipline , and culture news in your inbox day by day .
News from the future , delivered to your present .
