inoculation pace are up and have been for for a while . The public is more convinced than ever of the importance of vaccines . So , why are we hearing so much about the anti - vaccine movement ? A newfangled subject field cut into into why — and what we can do about it .

Top image : The ( consistently high ) vaccination rate in the U.S. for nestling age 19 - 36 month between 2002 - 2012 , using CDC data / Dan Kahan

A new newspaper postedby Yale University ’s Dan Kahan on the Social Science Research connection says that , based on both former vaccination - position survey and a young one of 2300 multitude that he conducted , vaccination charge per unit and public acceptance of it are exceedingly high . But paper on both the skill and the safety of vaccination do n’t convince anti - vaxxers , and may even polarise them more .

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So what should we be doing instead ? Kahan says that the best way to promote inoculation may be to report on the already be high vaccination rates , creating a form of equal - pressure to immunize as a public good :

Indeed , public awareness that the U.S. has historically enjoyed and continues to bask exceptionally eminent rates of compliance with universal inoculation programme should be regard as an important public - wellness imagination . The good available evidence on science and risk communication imply that “ public health campaigns that describe the already all-embracing acceptance of whooping cough inoculation ” and other immunizations against puerility disease is the most reliable means to sustain that widespread acceptance .

Of course , perhaps the best way might be to combine the two , by continuing to cover on inoculation science and treatment , but also foregrounding the general acceptance of inoculation ( and the systematically high inoculation - rates ) in the discussion .

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