Facebook has beentaking publicizing more gravely than ever recently . Now it ’s taking things to the next storey though — by using its data point to sell targeted advertising on third political party sites .
http://gizmodo.com/facebook-is-now-sharing-your-browsing-history-with-adve-1589809318/all
Re / computer code reportsthat Facebook is twine out a new ad scheme that “ lets advertizer purchase ads , via Facebook , on attribute Facebook does n’t own . ” In other words , advertizement on third party sites will be targeted using Facebook data . It ’s not exactly light how it will form in practice , though Re / code does ply some brainstorm .
First , Re / codification reports that the system of rules will useAtlas , the ad platform that Facebook buy from Microsoft last twelvemonth , to pass over effectiveness of ads , both on Facebook and the rest of the web . More than that , it will allow marketer to corrupt advert on non - Facebook website using Facebook targeting data .
Facebook obviously makes a point of explaining that these are n’t “ facebook ads”—but they will be using Facebook data to provide better targeting . So ultimately it does n’t really matter that much : your Facebook data will still be used to target ads at you elsewhere on the web . So far , advertising holding fellowship Omnicom — which is huge — has saidit will corrupt ads using the novel schema .
Really , it ’s unsurprisingextension of current Facebook practice . It ’s not clear precisely when this will roll out , but privacy activists , you may start shouting … now . [ Re / codification ]
Image bySpencer E Holtaway / Flickr
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