The exhausting saga of Apple vs. Facebook continues .
In images of the Facebook promptpublishedby CNBC , Facebook has not - so - subtly knead the narrative here to deliver its information - tracking policies as good for showing users “ ads that are more personalized ” as well as for endure “ business that rely on ads to reach customers . ” Absent here , of course , is any mention of the fact that data point collection iskey to Facebook ’s own businessand that of its many brands and products .
Still , Facebook has frame its push button - back on the policy as a defense of the little guy and lowly businesses that are not Facebook . To be light , reject to permit Facebook to suck up a bunch of data about you will still allow it to show you ads — they just wo n’t be personalise . handily , the caller iscallingthis approach “ education , ” which it order Apple allow .
Photo: JOSH EDELSON/AFP (Getty Images)
Apple did not immediately render a request for comment about the enterprisingness .
tension between the two company have been escalating for years , but late calendar month saw escalation on both privacy and antitrust matters . Facebook is reportedly count filing anantitrust complaintagainst Apple over the latter ’s controversial App Store insurance policy on the grounds that Apple makes special exceptions for its own apps .
On Apple ’s side , the company hascondemnedFacebook specifically for , as Apple ’s global head of secrecy Jane Horvathwrote last year , compile “ as much data as potential across both first and third party ware to develop and monetise detailed profile of their users , and this disregard for user privacy continues to expand to include more of their products . ” Meanwhile , Apple chief Tim Cook last weekbarbed Facebookin a fiery screed on “ data victimization ” at a data protection and privacy conference . Though he did not name the company specifically , there was zero question about whom he was speak . And around and around we go .
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