
Adam LevineandBehati Prinslooare raising their glasses to their newest endeavor.
The Maroon 5 frontman, 42, and the Victoria’s Secret model, 32, hosted a private party for their celebrity pals in Los Angeles on Thursday to celebrate their tequila brand, Calirosa.
Joining the couple at Ysabel, wasChanning Tatumand model Stella Maxwell as well asThe OriginalsactressPhoebe Tonkin,singer Charlotte Lawrence,Marry Meactress Sarah Wright Olsen, and singer Liza Owen.
Levine’s family was also in attendance for the big event, as they celebrated the “Payphone” singer’s dad’s birthday with a special cake for the occasion, a partygoer tells PEOPLE.
Additionally, partygoers were treated to a custom floral ice luge in which they filled their glasses with chilled Calirosa tequila, and the couple held a private tasting of their newest limited-edition Extra Añejo tequila with their business partners, Marina Real, Roberto Real, Margarita Real, and Estafania Real.

Levine and Prinsloo were both dressed to the nines to celebrate the momentous occasion, with Levine sporting a black knee-length tailcoat over a matching black-and-gold patterned set, black square-toe boots, an edgy black manicure, and a clean-shaven face.
Hiswife of eight yearslooked equally stunning in an off-the-shoulder plaid mini dress that hugged her curves perfectly, finishing off her glamorous party ensemble with chunky platform black sock boots that hit a few inches above the ankle and a simple chain necklace.
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The idea for Calirosa, which is “the highest-rated Rosa tequila in the world” perthe brand’s Instagramand one ofPEOPLE’s 50 Food Favorites of 2021, came about after the couple had tried pink tequila for the first time during a vacation in Mexico, and it’s been love at first sip ever since then.
While tequila is typically aged in whiskey barrels, pink tequila is aged in red wine barrels, which gives it its rose-colored hue.

“Adam and I love Mexico and first tried a pink tequila when we were in there three or four years ago. We were blown away. I had never heard of tequila being aged in red wine barrels so I was thinking, ‘This is crazy! Do they dye it?’ “Prinsloo previously told PEOPLE.
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Levine and Prinsloo aren’t the only celebs to launch their own alcohol brand recently. Country superstarBrad Paisley launched his own bourboncalled American Highway Reserve in November,Desperate HousewivesalumEva Longorialaunched Casa Del Sol Tequila in September, andKeeping Up With the Kardashiansstar and supermodelKendall Jenner launched 818 Tequilaearlier this year.
source: people.com