Screamfranchise villain Ghostface isn’t just making his way to New York City for the upcoming sequelScream VI— the villain has been spotted in real life!
On Thursday,Varietyreported that the marketing campaign for Paramount Pictures' upcomingScream VIhas includedreal people making appearancesin at least three cities dressed as the series' masked, knife-wielding antagonist, citing sources close to the film.
Recent Ghostface sightings in the real world included a person dressed as the character seen standing on a street corner in Sonoma, Calif. — where portions of the 1996 originalScreamwere filmed — on Monday, prompting multiple 911 calls, according toNBC Bay Area.
People dressed as Ghostface have also made appearances in New Orleans and St. Louis in recent days, according toVariety.
Paramount Pictures declined to comment Friday.
Paramount Pictures
In addition to the real-life sightings, social media accounts associated with the film franchise have gotten in on the marketing effort.
Scream’s official Twitter account shared a post saying: “Who’s watching who?” inresponse to one news story regarding the recent sightings, while an account attributed to Ghostface himself has responded to multiple tweets about Ghostface sightings, writing: “I was just minding my business.”
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Paramount Pictures was previously responsible for last September’s viral marketing campaign for the horror filmSmile, which saw actorssit behind home plate at various Major League Baseball gameswith creepy grins on their faces.Smilewent on to make $200 million at the global box office, perVariety.
Ghostface inScream(2022).BROWNIE HARRIS/ Paramount Pictures and Spyglass Media Group
The upcomingScreamsequel — the firstnot to feature franchise starNeve Campbellas protagonist Sidney Prescott — brings Ghostface to a new city as young cast members Sam (Melissa Barrera) and Tara Carpenter (Jenna Ortega) move to New York City to “leave Woodsboro behind and start a fresh chapter,” according to a synopsis for the new movie.
Scream VIis in theaters March 10.
source: people.com
