Spotting a Mary Kay pink Cadillac is almost as exciting as come across a rogueOscar Mayer Wienermobile . The flushed ride is the much - covet booty a Mary Kay Cosmetics sale adviser receives when she and her squad reach$100,000 in sale within a twelvemonth .
As the history goes , Mary Kay Ash herself arrived at a Lincoln franchise in the recent sixties and asked them to create a custom railway car to aid promote her burgeon business . “ The guy in so many tidings said , ‘ fiddling lady , go home and get your hubby . And when you issue forth back , we ’ll get you into that Lincoln,’”saidClayton Webb , Mary Kay ’s Vice President of Corporate Communications .
Ash turned to a different principal — a Cadillac dealer — instead . And when she whisk out a compendious andaskedthem to take a cue stick from the color of blush inside , they did n’t bat an eyelash . Ash ’s custom job matched their archived “ Mountain Laurel ” tone .
Some of Mary Kay ’s sales director accrue in dear with their boss ’s young ride , and dictate themselves cars to match . That ’s when Ash realized the eye - catching car could be muscular , both as a company symbol and as motivating for her grow web of consultants . In 1969,she rewarded her top five sellerswith a steel new , blush - colored Cadillac Coupe de Ville . ( The advisor is n’t gifted the elevator car outright , by the way — it ’s a two - year " Centennial State - op lease " paid for by Mary Kay , and when the two years is up , the consultant can elect to betray the car back to the franchise or purchase it herself . )
The custom continues today , although the shade of pink has alter over the years , includinga opalescent tintthat only wait pinkish in the ripe light . If the consultant really is n’t interested in motor a brightly hue machine , she ( or he — in 2011 , for the first time , a male consultantreceivedthe keys to a Mary Kay pinkish Caddy ) does have other option . The consultant can opt to take a monthly hard cash bonus instead , and there are other car color option for dissimilar levels of sales . In preceding twelvemonth , consultants whose teams betray $ 75,000 in six months receive ablack BMW , while lower levels canoptfor a bleak Chevy Equinox or a Chevy Cruze .
