Last year , Elon Musk purchased social media giant Twitter for $ 44 billion , before setting in movement a identification number of changes direct at increasing gross . agree to a unexampled memorandum from Musk to his employee , it is n’t really working out that well ( yet ? ) , with the platform now worth less than one-half of what he paid for it .
The memoranda – first leaked toPlatformerand The Information – offered stock Grant to his employees . These are less flexible than stock pick as they can only be sold at sure point , in this caseevery six months . Grants are typically used to incentivize workers into increasing the economic value of the company .
The price of the President Grant is mostly set at themarket priceof the stock at the time the Ulysses Simpson Grant is offer to employees , with Musk telling employees that they can be sold at a price " based on a third party valuation ” . Offering the grants meant that the company was value . According to make out editor of PlatformerZoë Schiffer , Twitter is now valued at less than $ 20 billion .
The chief operating officer tell employee thatTwitteris on the path of an " inverse startup " , Schiffer added , and he could see a “ clear but hard path ” to Twitter being prize at $ 250 billion in the future tense .
Musk has focused on Twitter Blue as a source of income over the premature trust on publicizing revenue . As of January 2023 , around 290,000 people were estimated to have signed up for the $ 8 a month service , hardly put a dent in the amount lose from advertisers following several controversial changes to the situation . According to oneestimate , the service is pulling in around $ 27.8 million per year , far light of the $ 1 billion per year Musk has to make in interestingness payments on his loanword used to buy the company in the first place .
Pre - Musk , the company made the Brobdingnagian majority of its income through publicizing . In Q4 2021 , $ 1.41 billion out of its $ 1.57 billion tax revenue was made in this way . According to a report card by theWall Street Journal , earnings by the fellowship are down around 40 percent compared to last year .
